Personal and Corporate Branding: the Overlooked Elephant in the Room
It is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around as jargon and doesn’t come with [...]
